313RGB’s current practice seamlessly crosses media from museum installations to music videos and curating cross-media events. The current focus of the collective being user reactive and motion tracking technology.
313RGB is Christopher Norman, Aaron Horsley and Roland Gataric. With over 12 years experience their practice blurs the boundary between designer, artist and technician, bringing together a vast array of knowledge and expertise. 313RGB’s approach combines three disciplines: art direction, production design and AV (Audio-Visual) based performance.
Their philosophy is to tightly integrate these elements to deliver real-time, immersive and responsive experiences. 313RGB’s research in motion tracking projection and reactive environments began in 2010. Combining a mix of technologies including infra-red cameras and proprietary software, the first user reactive work called Kinetic Typography was installed as a large format visual floor projection, tracking the user in the projected space. This year 313RGB extended upon these ideas in new work called Kinetic Poetry. The work has continued the physical tracking and gesture interpretation, experimenting with using an Kinect as the primary interface. Kinetic Poetry also explored adding custom Twitter feeds and advanced 3D integration.
Prior to 313RGB focus on user reactive technology, they have consulted, worked and performed on iconic events and institutions in their native country. 313RGB’s origins stem for work as VJ’s. They have worked along side a number of International and Australian acts including; Dave Clarke, Ursula Rucker, LTJ Bukem & Conrad & Stanton Warriors to name a few in the production of live visual performance.
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